Daily Beer to Participate in the 2024 IFS Franchise Startup Expo
2024
DongA Ilbo
Author
생활맥주
Date
2024-03-20 15:40
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8
Daily Beer announced that it will participate in the 2024 IFS Franchise Startup Expo, which will be held from March 21 to 23 at COEX Hall C&D in Seoul.
Operated by Daily Beer Co., Ltd., Daily Beer is one of Korea's leading craft beer franchise brands. Since opening its first store in Yeouido in 2014, the company has expanded to more than 260 locations nationwide, including 48 company-owned stores. Through its proprietary Beer Platform business model, Daily Beer collaborates with more than 50 local breweries across Korea to develop, distribute, and serve a diverse portfolio of distinctive craft beers.
One of the brand's key advantages is the flexibility it offers franchise owners. Store operators can adjust their beer lineup according to local market conditions, customer preferences, and emerging trends, making Daily Beer a stable business opportunity that is less vulnerable to changing consumer fads. Franchisees can also introduce "Saenghwal Chicken," the company's shop-in-shop delivery brand, without paying additional franchise fees, creating opportunities to increase sales.
Daily Beer also minimizes the financial burden of starting a business by operating as a royalty-free franchise. In addition, the company fully supports brand-level marketing initiatives—including product placements, sponsorship campaigns, coupons, and promotional events—allowing franchise owners to focus on growing their businesses while benefiting from nationwide marketing efforts.
"While the average lifespan of a franchise brand is only three to four years, Daily Beer has continued to grow for more than a decade," said a Daily Beer representative. "When choosing a franchise opportunity, it is important to evaluate the strength of the franchisor, the long-term viability of the business model, and overall profitability. We invite prospective entrepreneurs to visit our booth to learn more about our franchise system and the various benefits we offer."
Meanwhile, through its master franchise agreement with Singapore-based Katrina Group, Daily Beer is preparing to open its first store in Singapore in April, marking the beginning of the company's international expansion.
Operated by Daily Beer Co., Ltd., Daily Beer is one of Korea's leading craft beer franchise brands. Since opening its first store in Yeouido in 2014, the company has expanded to more than 260 locations nationwide, including 48 company-owned stores. Through its proprietary Beer Platform business model, Daily Beer collaborates with more than 50 local breweries across Korea to develop, distribute, and serve a diverse portfolio of distinctive craft beers.
One of the brand's key advantages is the flexibility it offers franchise owners. Store operators can adjust their beer lineup according to local market conditions, customer preferences, and emerging trends, making Daily Beer a stable business opportunity that is less vulnerable to changing consumer fads. Franchisees can also introduce "Saenghwal Chicken," the company's shop-in-shop delivery brand, without paying additional franchise fees, creating opportunities to increase sales.
Daily Beer also minimizes the financial burden of starting a business by operating as a royalty-free franchise. In addition, the company fully supports brand-level marketing initiatives—including product placements, sponsorship campaigns, coupons, and promotional events—allowing franchise owners to focus on growing their businesses while benefiting from nationwide marketing efforts.
"While the average lifespan of a franchise brand is only three to four years, Daily Beer has continued to grow for more than a decade," said a Daily Beer representative. "When choosing a franchise opportunity, it is important to evaluate the strength of the franchisor, the long-term viability of the business model, and overall profitability. We invite prospective entrepreneurs to visit our booth to learn more about our franchise system and the various benefits we offer."
Meanwhile, through its master franchise agreement with Singapore-based Katrina Group, Daily Beer is preparing to open its first store in Singapore in April, marking the beginning of the company's international expansion.