Daily Chicken Opens Pop-Up Store at Shinsegae Department Store Centum City in Busan
2024
BIZ ENTER
Author
생활맥주
Date
2024-03-15 15:59
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4
Daily Chicken, the delivery-focused brand operated by Daily Beer Co., Ltd., announced the opening of a pop-up store at Shinsegae Department Store’s Centum City branch in Busan.
Launched in 2017 as the delivery brand of Daily Beer, Saenghwal Chicken was the first pub franchise in Korea to introduce a dedicated delivery service, allowing it to establish an early presence in the market. The brand also offers franchise owners the opportunity to add Saenghwal Chicken to their existing stores without additional franchise fees, and today more than 130 locations are in operation nationwide.
The pop-up store will run from March 15 through June 6 and will feature Saenghwal Chicken’s signature bestseller, "Angry Bird," as its main menu item. Customers will also have the opportunity to try "Bite-Sized Boneless Chicken," a new limited-edition menu item available exclusively at the Busan Centum City pop-up.
In addition, the menu includes the brand’s popular "3 Combo" boneless chicken, featuring three signature flavors—Original Fried, Red, and Black—allowing customers of all ages to experience the variety of Saenghwal Chicken’s offerings during the spring outing season.
"We are excited to introduce our new Bite-Sized Boneless Chicken through this pop-up," said a Saenghwal Chicken representative. "Customers who have enjoyed Angry Bird at our restaurants or through delivery will have the opportunity to experience a fresh new take on Saenghwal Chicken, and we look forward to welcoming many visitors."
Meanwhile, Saenghwal Chicken is preparing to open its first overseas location in Singapore during the first half of 2024 following the signing of a master franchise agreement with Singapore-listed Katrina Group.
Launched in 2017 as the delivery brand of Daily Beer, Saenghwal Chicken was the first pub franchise in Korea to introduce a dedicated delivery service, allowing it to establish an early presence in the market. The brand also offers franchise owners the opportunity to add Saenghwal Chicken to their existing stores without additional franchise fees, and today more than 130 locations are in operation nationwide.
The pop-up store will run from March 15 through June 6 and will feature Saenghwal Chicken’s signature bestseller, "Angry Bird," as its main menu item. Customers will also have the opportunity to try "Bite-Sized Boneless Chicken," a new limited-edition menu item available exclusively at the Busan Centum City pop-up.
In addition, the menu includes the brand’s popular "3 Combo" boneless chicken, featuring three signature flavors—Original Fried, Red, and Black—allowing customers of all ages to experience the variety of Saenghwal Chicken’s offerings during the spring outing season.
"We are excited to introduce our new Bite-Sized Boneless Chicken through this pop-up," said a Saenghwal Chicken representative. "Customers who have enjoyed Angry Bird at our restaurants or through delivery will have the opportunity to experience a fresh new take on Saenghwal Chicken, and we look forward to welcoming many visitors."
Meanwhile, Saenghwal Chicken is preparing to open its first overseas location in Singapore during the first half of 2024 following the signing of a master franchise agreement with Singapore-listed Katrina Group.