Presidential Commendation Winner Daily Beer Brings Its Five-Year Sellout Favorite "Ultra-Fresh New England IPA" to CU
2026
Hankook Economy
Author
생활맥주
Date
2026-01-06 17:16
Views
16
Daily Beer, the company behind Korea's leading craft beer franchise, announced that it will introduce its signature Daily New England IPA through CU's Pocket CU Fresh Pickup service, making the highly sought-after beer available to consumers nationwide.
As the market leader in Korea's craft beer franchise industry, Daily Beer is bringing one of its best-selling products—widely regarded by craft beer enthusiasts as a must-try favorite—to convenience store customers for the first time through CU's reservation-based pickup platform.
The beer is the flagship product of Daily Beer's "Ultra-Fresh Limited Beer Project," a series that has consistently sold out shortly after release for five consecutive years. Pre-orders will be available from January 5 through February 2, with customers able to pick up freshly delivered products at designated CU stores nationwide beginning February 11.
Daily New England IPA embodies the company's "ultra-fresh" brewing philosophy, with beer delivered directly from the brewery within a short period after production to preserve maximum freshness and flavor. Every annual release over the past five years has sold out within a single day, making it one of the brand's most anticipated seasonal offerings. Through CU's Fresh Pickup service, Daily Beer aims to bring the same brewery-fresh experience previously available only at its restaurants to consumers across Korea.
The product also reflects the expertise developed over the company's 12-year history, recently recognized by the Presidential Commendation awarded by the Ministry of Trade, Industry and Energy. Unlike conventional beer brands that primarily distribute products brewed by third parties, Daily Beer manages every stage of its business—from product planning and brewing to distribution and retail operations—through its fully integrated production system. The company's cumulative sales of more than 50 million servings demonstrate the strong consumer confidence built through this approach.
From a technical standpoint, Daily New England IPA incorporates advanced brewing techniques, including Double Dry Hopping and biotransformation, to maximize hop aroma while producing a rich fruit-forward profile and a smooth, silky mouthfeel. A blend of premium aroma hops—including Citra, Sabro, and Simcoe—creates vibrant notes of orange, grapefruit, mango, and other tropical fruits, finishing with bright citrus freshness.
A representative from Daily Beer said, "Our commitment to brewing excellence over the past 12 years has led to achievements such as receiving the Presidential Commendation and surpassing 50 million servings sold. By introducing our proven ultra-fresh craft beer through CU, we hope even more consumers will have the opportunity to experience the unique quality and freshness of authentic craft beer."
Last December, Daily Beer became the first alcoholic beverage franchise in Korea to receive the Presidential Commendation at the 2025 Korea Franchise Industry Development Awards.
As the market leader in Korea's craft beer franchise industry, Daily Beer is bringing one of its best-selling products—widely regarded by craft beer enthusiasts as a must-try favorite—to convenience store customers for the first time through CU's reservation-based pickup platform.
The beer is the flagship product of Daily Beer's "Ultra-Fresh Limited Beer Project," a series that has consistently sold out shortly after release for five consecutive years. Pre-orders will be available from January 5 through February 2, with customers able to pick up freshly delivered products at designated CU stores nationwide beginning February 11.
Daily New England IPA embodies the company's "ultra-fresh" brewing philosophy, with beer delivered directly from the brewery within a short period after production to preserve maximum freshness and flavor. Every annual release over the past five years has sold out within a single day, making it one of the brand's most anticipated seasonal offerings. Through CU's Fresh Pickup service, Daily Beer aims to bring the same brewery-fresh experience previously available only at its restaurants to consumers across Korea.
The product also reflects the expertise developed over the company's 12-year history, recently recognized by the Presidential Commendation awarded by the Ministry of Trade, Industry and Energy. Unlike conventional beer brands that primarily distribute products brewed by third parties, Daily Beer manages every stage of its business—from product planning and brewing to distribution and retail operations—through its fully integrated production system. The company's cumulative sales of more than 50 million servings demonstrate the strong consumer confidence built through this approach.
From a technical standpoint, Daily New England IPA incorporates advanced brewing techniques, including Double Dry Hopping and biotransformation, to maximize hop aroma while producing a rich fruit-forward profile and a smooth, silky mouthfeel. A blend of premium aroma hops—including Citra, Sabro, and Simcoe—creates vibrant notes of orange, grapefruit, mango, and other tropical fruits, finishing with bright citrus freshness.
A representative from Daily Beer said, "Our commitment to brewing excellence over the past 12 years has led to achievements such as receiving the Presidential Commendation and surpassing 50 million servings sold. By introducing our proven ultra-fresh craft beer through CU, we hope even more consumers will have the opportunity to experience the unique quality and freshness of authentic craft beer."
Last December, Daily Beer became the first alcoholic beverage franchise in Korea to receive the Presidential Commendation at the 2025 Korea Franchise Industry Development Awards.