Daily Beer Showcases Customized Canned Beer Platform "Sul Easy" at Food Week Korea 2025
2025
JoongAng Economy
Author
생활맥주
Date
2025-10-28 14:51
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12
Daily Beer, the company behind Korea's leading craft beer franchise Daily Beer, announced that it will participate in Food Week Korea 2025, taking place from October 29 to November 1 at COEX in Seoul, where it will showcase Sul Easy, Korea's first customized canned beer platform.
Sul Easy is a personalized canned beer service that allows individuals and businesses to create their own custom beer cans using self-designed labels. Customers can freely incorporate logos, slogans, images, and other creative elements to produce one-of-a-kind canned beers.
Orders begin with a minimum of 12 cans, making the service suitable for a wide range of applications, including corporate gifts, promotional merchandise, event souvenirs, and restaurant marketing campaigns. Sul Easy has gained particular popularity among younger consumers who value individuality and personalized experiences, with strong social media engagement driven by Millennials and Generation Z.
Food Week Korea is Korea's largest comprehensive food industry exhibition, bringing together leading companies and professionals from the food, beverage, and hospitality sectors to showcase the latest industry trends and innovations.
At this year's exhibition, Sul Easy will present a business model that combines personalized beverage experiences for consumers with branding solutions for restaurants and corporate clients. The exhibition booth will feature dedicated areas for business consultations, craft beer tastings, and interactive programs where visitors can experience the brand's unique identity firsthand.
A representative from Sul Easy said, "Food Week Korea 2025 is one of the most influential events in the food and beverage industry, making it an ideal opportunity to introduce the culture of customized canned beer to both consumers and business partners. Through this exhibition, we hope to expand into new markets, including corporate promotions, restaurant collaborations, weddings, and customized beers for special events."
Daily Beer currently operates one of Korea's leading craft beer franchise brands and recently signed a lead underwriting agreement with Shinhan Securities as part of its planned KOSDAQ listing. The company is also accelerating its global expansion with upcoming store openings, including a fourth location in Singapore, three stores in the Philippines, one location in Hong Kong, and two stores in the United States.
Sul Easy is a personalized canned beer service that allows individuals and businesses to create their own custom beer cans using self-designed labels. Customers can freely incorporate logos, slogans, images, and other creative elements to produce one-of-a-kind canned beers.
Orders begin with a minimum of 12 cans, making the service suitable for a wide range of applications, including corporate gifts, promotional merchandise, event souvenirs, and restaurant marketing campaigns. Sul Easy has gained particular popularity among younger consumers who value individuality and personalized experiences, with strong social media engagement driven by Millennials and Generation Z.
Food Week Korea is Korea's largest comprehensive food industry exhibition, bringing together leading companies and professionals from the food, beverage, and hospitality sectors to showcase the latest industry trends and innovations.
At this year's exhibition, Sul Easy will present a business model that combines personalized beverage experiences for consumers with branding solutions for restaurants and corporate clients. The exhibition booth will feature dedicated areas for business consultations, craft beer tastings, and interactive programs where visitors can experience the brand's unique identity firsthand.
A representative from Sul Easy said, "Food Week Korea 2025 is one of the most influential events in the food and beverage industry, making it an ideal opportunity to introduce the culture of customized canned beer to both consumers and business partners. Through this exhibition, we hope to expand into new markets, including corporate promotions, restaurant collaborations, weddings, and customized beers for special events."
Daily Beer currently operates one of Korea's leading craft beer franchise brands and recently signed a lead underwriting agreement with Shinhan Securities as part of its planned KOSDAQ listing. The company is also accelerating its global expansion with upcoming store openings, including a fourth location in Singapore, three stores in the Philippines, one location in Hong Kong, and two stores in the United States.