Daily Beer Opens First Bangkok Location, Accelerating Global Expansion
2025
Daily Economy
Author
생활맥주
Date
2025-08-04 14:02
Views
23
Daily Beer officially opened its first location in Bangkok, Thailand, on August 2 at K-strEAT, located within the Samyan Mitrtown mixed-use shopping complex.
Founded in 2014, Daily Beer has grown into one of Korea's leading beer brands, operating more than 250 locations nationwide. Through its unique "beer platform" business model, which collaborates with local craft breweries across Korea, the company has established a distinctive market position. Following its successful expansion into Singapore in 2024, the opening of its Bangkok location marks another major step in its global growth strategy.
The new Bangkok store is located in Samyan Mitrtown, a seven-story lifestyle shopping complex in the heart of Bangkok, adjacent to Thailand's prestigious Chulalongkorn University. The area is a popular destination among young consumers and international visitors and has recently gained additional attention as a filming location for the Korean variety show Earth Arcade, further strengthening its appeal among Thai audiences interested in Korean culture.
The Bangkok location offers Daily Beer's signature lineup of Korean craft beers alongside a selection of Korean comfort food, including boneless fried chicken, chicken rice bowls, chicken noodles, and fried Spam. While maintaining the brand's identity, the menu has been carefully localized to appeal to Thai consumers, providing dishes that pair well with beer while also serving as satisfying full meals.
A representative from Daily Beer commented, "Following the overwhelming response and strong word-of-mouth success we experienced in Singapore, we see Thailand as another key market in our global expansion strategy. We aim to establish Daily Beer as a leading destination for Korean beer and K-food, particularly among the young consumer base that frequents Samyan Mitrtown."
In addition to its Bangkok opening, Daily Beer is preparing to further expand its international presence this year with a fourth location in Singapore, three new stores in the Philippines, and its first location in Los Angeles, California.
Founded in 2014, Daily Beer has grown into one of Korea's leading beer brands, operating more than 250 locations nationwide. Through its unique "beer platform" business model, which collaborates with local craft breweries across Korea, the company has established a distinctive market position. Following its successful expansion into Singapore in 2024, the opening of its Bangkok location marks another major step in its global growth strategy.
The new Bangkok store is located in Samyan Mitrtown, a seven-story lifestyle shopping complex in the heart of Bangkok, adjacent to Thailand's prestigious Chulalongkorn University. The area is a popular destination among young consumers and international visitors and has recently gained additional attention as a filming location for the Korean variety show Earth Arcade, further strengthening its appeal among Thai audiences interested in Korean culture.
The Bangkok location offers Daily Beer's signature lineup of Korean craft beers alongside a selection of Korean comfort food, including boneless fried chicken, chicken rice bowls, chicken noodles, and fried Spam. While maintaining the brand's identity, the menu has been carefully localized to appeal to Thai consumers, providing dishes that pair well with beer while also serving as satisfying full meals.
A representative from Daily Beer commented, "Following the overwhelming response and strong word-of-mouth success we experienced in Singapore, we see Thailand as another key market in our global expansion strategy. We aim to establish Daily Beer as a leading destination for Korean beer and K-food, particularly among the young consumer base that frequents Samyan Mitrtown."
In addition to its Bangkok opening, Daily Beer is preparing to further expand its international presence this year with a fourth location in Singapore, three new stores in the Philippines, and its first location in Los Angeles, California.