Daily Beer Celebrates 11th Anniversary with Nationwide Online and Offline Events Featuring Coupons, Exclusive Merchandise, and
2025
Daily Economy
Author
생활맥주
Date
2025-07-18 13:39
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13
Beer platform Daily Beer is celebrating its 11th anniversary with a large-scale nationwide promotional campaign running from May 15 to 31, centered around the theme "Working Hard"—a playful reference to the number 11 in Korean.
Since opening its first location in Yeouido on May 26, 2014, Daily Beer has grown into one of Korea's leading craft beer platforms. This year's anniversary campaign is designed to recognize and encourage those who work hard every day, featuring a limited-edition anniversary beer, free French fries coupons available at stores nationwide, and a variety of interactive online events.
To commemorate the milestone, Daily Beer will launch a limited-edition craft beer, "Suri Suri Masuri," available primarily at its company-operated stores in the Seoul metropolitan area. Brewed in the Honey Golden Ale style, the beer combines a smooth ale base with honey and alternative sweeteners, creating a balanced flavor profile that blends gentle hop bitterness with sweet honey aromas.
The beer was created with the hope that the everyday lives of hardworking people will become "as magical as magic itself," reflecting the spirit behind its name.
As part of the anniversary celebration, customers visiting any Daily Beer location during the promotional period will receive a free French fries coupon, redeemable through June 30.
Daily Beer will also host an online customer participation event through a dedicated page on its official website. Participants are invited to share stories about "a moment when I worked my hardest."
Everyone who submits a story will automatically receive a mobile gift voucher worth KRW 10,000. The most outstanding submission will be awarded a KRW 500,000 Daily Beer gift certificate, while the runner-up will receive a KRW 300,000 gift certificate.
A Daily Beer representative said, "To celebrate our 11th anniversary, we wanted to express our sincere appreciation to the customers who have supported us over the years. We hope Daily Beer continues to be a brand that cheers people on with a great beer after the moments when they have worked their hardest."
More information about the anniversary campaign is available on the Daily Beer official website.
Since opening its first location in Yeouido on May 26, 2014, Daily Beer has grown into one of Korea's leading craft beer platforms. This year's anniversary campaign is designed to recognize and encourage those who work hard every day, featuring a limited-edition anniversary beer, free French fries coupons available at stores nationwide, and a variety of interactive online events.
To commemorate the milestone, Daily Beer will launch a limited-edition craft beer, "Suri Suri Masuri," available primarily at its company-operated stores in the Seoul metropolitan area. Brewed in the Honey Golden Ale style, the beer combines a smooth ale base with honey and alternative sweeteners, creating a balanced flavor profile that blends gentle hop bitterness with sweet honey aromas.
The beer was created with the hope that the everyday lives of hardworking people will become "as magical as magic itself," reflecting the spirit behind its name.
As part of the anniversary celebration, customers visiting any Daily Beer location during the promotional period will receive a free French fries coupon, redeemable through June 30.
Daily Beer will also host an online customer participation event through a dedicated page on its official website. Participants are invited to share stories about "a moment when I worked my hardest."
Everyone who submits a story will automatically receive a mobile gift voucher worth KRW 10,000. The most outstanding submission will be awarded a KRW 500,000 Daily Beer gift certificate, while the runner-up will receive a KRW 300,000 gift certificate.
A Daily Beer representative said, "To celebrate our 11th anniversary, we wanted to express our sincere appreciation to the customers who have supported us over the years. We hope Daily Beer continues to be a brand that cheers people on with a great beer after the moments when they have worked their hardest."
More information about the anniversary campaign is available on the Daily Beer official website.