DAILY BEER Opens Applications for “Daily Crunch Popcorn” Consumer Trial Program

DAILY BEER is recruiting participants for a consumer trial program for its “Daily Crunch Popcorn.”

The company announced that applications will be accepted through its official social media channels until September 1.

To apply, participants must leave a comment explaining why they would like to try Daily Crunch Popcorn and include the keyword “popcorn.” A separate application form will then be sent via direct message, and selected participants will be notified individually on September 2.

Daily Crunch Popcorn is a packaged version of the popcorn originally served at DAILY BEER locations. The product is available in four flavors: Butter, Barbecue, Consommé, and Wasabi Mayo. It is currently sold online and at DAILY BEER locations.

A franchise foodservice industry representative said, “Turning snacks or side dishes previously served at stores into standalone retail products allows brands to extend the in-store experience to new consumer touchpoints. Expanding a restaurant brand’s product portfolio is also meaningful because it creates additional sales channels beyond physical stores.”

[Shin-A Ilbo] Senior Reporter Kang Dong-wan
adevent@shinailbo.co.kr