Daily Beer Partners with Jeju Beer for the 25th "Drink Local Beer!" Brewery Collaboration Project
2023
BIZ ENTER
Author
생활맥주
Date
2023-06-08 17:39
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11
Daily Beer, Korea's leading craft beer franchise, announced that it will collaborate with Jeju Beer for the 25th edition of its Drink Local Beer! brewery partnership project, beginning on August 22.
The Drink Local Beer! campaign is one of Daily Beer's flagship initiatives designed to support local craft breweries across Korea. The 25th edition features Jeju Beer, one of the country's most recognized craft breweries. Since launching its flagship Jeju Wit Ale in 2017, Jeju Beer has introduced a variety of innovative craft beers inspired by its philosophy of creating a new beer dining culture, helping reshape Korea's craft beer market.
During the promotion, customers will have the opportunity to enjoy a diverse selection of Jeju Beer's draft beers that are typically only available at the brewery. The featured lineup includes the brewery's signature Jeju Ale Series—Jeju Wit Ale, Jeju Pellong Ale, and Jeju Geomeong Ale—along with its White Ale.
Ahead of the public launch, Daily Beer will host an exclusive launch party introducing both the project and Jeju Beer to influencers and consumers. The event will take place at 6:00 p.m. on August 21 at Jinji, Daily Beer's headquarters venue in Yeouido, one day before the official promotion begins.
Guests at the launch party will be able to sample fresh draft beers from Jeju Beer alongside Daily Beer's bestselling food menu while participating in games and special events with exclusive merchandise giveaways.
"We believe a great beer is one you can enjoy every day—one you can comfortably have four glasses of in a single sitting," said a representative from Jeju Beer. "Although Daily Beer offers an outstanding selection of craft beers, we hope customers will recognize the care and dedication Jeju Beer puts into using the highest-quality ingredients possible."
Drink Local Beer! is Daily Beer's signature brewery partnership program, created to support independent craft breweries throughout Korea. By featuring regional breweries at Daily Beer locations nationwide, the initiative allows consumers to experience high-quality local craft beers without traveling to the breweries themselves, while providing valuable exposure and growth opportunities for brewery partners.
The Drink Local Beer! campaign is one of Daily Beer's flagship initiatives designed to support local craft breweries across Korea. The 25th edition features Jeju Beer, one of the country's most recognized craft breweries. Since launching its flagship Jeju Wit Ale in 2017, Jeju Beer has introduced a variety of innovative craft beers inspired by its philosophy of creating a new beer dining culture, helping reshape Korea's craft beer market.
During the promotion, customers will have the opportunity to enjoy a diverse selection of Jeju Beer's draft beers that are typically only available at the brewery. The featured lineup includes the brewery's signature Jeju Ale Series—Jeju Wit Ale, Jeju Pellong Ale, and Jeju Geomeong Ale—along with its White Ale.
Ahead of the public launch, Daily Beer will host an exclusive launch party introducing both the project and Jeju Beer to influencers and consumers. The event will take place at 6:00 p.m. on August 21 at Jinji, Daily Beer's headquarters venue in Yeouido, one day before the official promotion begins.
Guests at the launch party will be able to sample fresh draft beers from Jeju Beer alongside Daily Beer's bestselling food menu while participating in games and special events with exclusive merchandise giveaways.
"We believe a great beer is one you can enjoy every day—one you can comfortably have four glasses of in a single sitting," said a representative from Jeju Beer. "Although Daily Beer offers an outstanding selection of craft beers, we hope customers will recognize the care and dedication Jeju Beer puts into using the highest-quality ingredients possible."
Drink Local Beer! is Daily Beer's signature brewery partnership program, created to support independent craft breweries throughout Korea. By featuring regional breweries at Daily Beer locations nationwide, the initiative allows consumers to experience high-quality local craft beers without traveling to the breweries themselves, while providing valuable exposure and growth opportunities for brewery partners.