Daily Beer's 22nd Fresh Limited-Edition Beer, Neuer Hazy Pale Ale, Sells Out Early
2023
Hankook Economy
Author
생활맥주
Date
2023-09-11 16:14
Views
4
Daily Beer, Korea's leading craft beer platform, announced that its 22nd Fresh Limited-Edition Beer, Neuer Hazy Pale Ale, sold out ahead of schedule after its release on September 5.
As a beer platform, Daily Beer collaborates with more than 50 regional craft breweries across Korea, supplying locally brewed craft beers to its nationwide network of stores. The platform enables customers to experience distinctive regional beers that are often only available at the breweries themselves, offering a diverse selection of craft beer styles under one brand.
Building on this unique business model, Daily Beer operates its Fresh Limited-Edition Beer Project, which delivers freshly brewed craft beer directly from partner breweries to selected stores each month. By serving the beers at their freshest, the project introduces consumers to premium-quality craft beers and has consistently recorded early sellouts.
The 22nd release featured Neuer Hazy Pale Ale, a fruit-forward hazy pale ale brewed with a blend of Citra, Sabro, and Simcoe hops. The beer offers vibrant notes of orange, grapefruit, melon, and mango balanced by a smooth malt character, with an alcohol content of 6.5% ABV.
Neuer Hazy Pale Ale was available at 20 selected Daily Beer locations, including the Yeouido, Bukchang-dong, and Jongno-gu Office stores.
"We launched this project to ensure consumers can enjoy premium craft beer at its freshest," said a Daily Beer representative. "We will continue introducing a wide variety of fresh craft beers that reflect evolving consumer preferences."
In addition to the Fresh Limited-Edition Beer Project, Daily Beer continues to support regional breweries through initiatives such as Drink Local Beer!, which introduces beers from small local breweries to selected Daily Beer locations for a limited time, allowing consumers to enjoy regional craft beers without traveling to the breweries.
The company noted that its platform model creates a sustainable ecosystem that benefits consumers, franchise partners, and local breweries alike. Through ongoing collaborations with craft breweries across Korea, Daily Beer has established itself as a leading platform for developing and distributing high-quality Korean craft beer.
As a beer platform, Daily Beer collaborates with more than 50 regional craft breweries across Korea, supplying locally brewed craft beers to its nationwide network of stores. The platform enables customers to experience distinctive regional beers that are often only available at the breweries themselves, offering a diverse selection of craft beer styles under one brand.
Building on this unique business model, Daily Beer operates its Fresh Limited-Edition Beer Project, which delivers freshly brewed craft beer directly from partner breweries to selected stores each month. By serving the beers at their freshest, the project introduces consumers to premium-quality craft beers and has consistently recorded early sellouts.
The 22nd release featured Neuer Hazy Pale Ale, a fruit-forward hazy pale ale brewed with a blend of Citra, Sabro, and Simcoe hops. The beer offers vibrant notes of orange, grapefruit, melon, and mango balanced by a smooth malt character, with an alcohol content of 6.5% ABV.
Neuer Hazy Pale Ale was available at 20 selected Daily Beer locations, including the Yeouido, Bukchang-dong, and Jongno-gu Office stores.
"We launched this project to ensure consumers can enjoy premium craft beer at its freshest," said a Daily Beer representative. "We will continue introducing a wide variety of fresh craft beers that reflect evolving consumer preferences."
In addition to the Fresh Limited-Edition Beer Project, Daily Beer continues to support regional breweries through initiatives such as Drink Local Beer!, which introduces beers from small local breweries to selected Daily Beer locations for a limited time, allowing consumers to enjoy regional craft beers without traveling to the breweries.
The company noted that its platform model creates a sustainable ecosystem that benefits consumers, franchise partners, and local breweries alike. Through ongoing collaborations with craft breweries across Korea, Daily Beer has established itself as a leading platform for developing and distributing high-quality Korean craft beer.