Korean Craft Beer Finds Success Overseas: Daily Beer Opens Its First Store in Singapore
2024
DongA Ilbo
Author
생활맥주
Date
2024-04-25 14:04
Views
4
Daily Beer, Korea’s leading craft beer franchise, has officially opened its first store in Singapore, marking a major milestone in the company’s global expansion.
Following the establishment of a joint venture with Singapore-based Katrina Group last year, Daily Beer opened its first overseas location in the Telok Ayer district on April 25. The store began a soft opening on April 19 ahead of its official launch.
Founded in Yeouido, Seoul, in 2014, Daily Beer now operates more than 50 company-owned stores and over 200 franchise locations across Korea. Through its unique "Beer Platform" business model, the company partners with regional craft breweries nationwide to offer a diverse selection of distinctive craft beers.
For its Singapore debut, Daily Beer is showcasing Korean craft beer as the centerpiece of its offering. The Singapore store exclusively serves "Ginseng Lager," a craft beer brewed with Korean ginseng and yeast specifically for the local market. Customers can also enjoy the brand's signature menu items, including its best-selling "Angry Bird."
"We have been pleasantly surprised by the enthusiastic response from customers in Singapore," said a Daily Beer representative. "Building on the expertise we have developed in Korea, we aim to help shape Singapore's craft beer and Korean fried chicken culture. We hope this marks the first successful step in introducing the quality of Korean craft beer to customers around the world."
Following the establishment of a joint venture with Singapore-based Katrina Group last year, Daily Beer opened its first overseas location in the Telok Ayer district on April 25. The store began a soft opening on April 19 ahead of its official launch.
Founded in Yeouido, Seoul, in 2014, Daily Beer now operates more than 50 company-owned stores and over 200 franchise locations across Korea. Through its unique "Beer Platform" business model, the company partners with regional craft breweries nationwide to offer a diverse selection of distinctive craft beers.
For its Singapore debut, Daily Beer is showcasing Korean craft beer as the centerpiece of its offering. The Singapore store exclusively serves "Ginseng Lager," a craft beer brewed with Korean ginseng and yeast specifically for the local market. Customers can also enjoy the brand's signature menu items, including its best-selling "Angry Bird."
"We have been pleasantly surprised by the enthusiastic response from customers in Singapore," said a Daily Beer representative. "Building on the expertise we have developed in Korea, we aim to help shape Singapore's craft beer and Korean fried chicken culture. We hope this marks the first successful step in introducing the quality of Korean craft beer to customers around the world."