Daily Beer Celebrates Its 10th Anniversary with Major Online and Offline Customer Events
2024
Maeil Safety News
Author
생활맥주
Date
2024-05-14 13:58
Views
4
Daily Beer announced a series of large-scale online and offline promotions to celebrate the 10th anniversary of the brand.
As part of the anniversary campaign, Daily Beer will give away a total of KRW 500 million in gift vouchers to 50,000 visitors to its dedicated 10th anniversary campaign page between May 20 and May 29.
The company is also preparing a variety of in-store promotions. Customers visiting Daily Beer locations across Korea will receive exclusive limited-edition anniversary merchandise, while those who share photos of their visit on social media will have the opportunity to receive Daily Beer gift vouchers.
In an industry where the average franchise brand operates for only 3.2 years, Daily Beer attributes its decade of sustained growth to its strong network of company-owned stores, as well as its long-standing commitment to mutual growth with franchise owners and regional craft breweries.
Since its founding, Daily Beer has continuously worked to popularize craft beer in Korea, support local independent breweries, and reduce the operational burden on franchise owners through a wide range of initiatives. As a result, the company was once again recognized among the top 3% of franchise brands nationwide this year, earning a place on the list of Korea's "Most Desirable Franchises."
"We would like to sincerely thank our customers for their continued support over the past 10 years, as well as the brewery partners, franchise owners, and employees who have worked alongside us to grow Korea's craft beer industry," said a Daily Beer representative. "Over the next decade, we aim to become a truly global craft beer platform and establish Daily Beer as a brand recognized by customers around the world—one that is so widespread that a neighborhood without a Daily Beer location would feel unfamiliar."
As part of the anniversary campaign, Daily Beer will give away a total of KRW 500 million in gift vouchers to 50,000 visitors to its dedicated 10th anniversary campaign page between May 20 and May 29.
The company is also preparing a variety of in-store promotions. Customers visiting Daily Beer locations across Korea will receive exclusive limited-edition anniversary merchandise, while those who share photos of their visit on social media will have the opportunity to receive Daily Beer gift vouchers.
In an industry where the average franchise brand operates for only 3.2 years, Daily Beer attributes its decade of sustained growth to its strong network of company-owned stores, as well as its long-standing commitment to mutual growth with franchise owners and regional craft breweries.
Since its founding, Daily Beer has continuously worked to popularize craft beer in Korea, support local independent breweries, and reduce the operational burden on franchise owners through a wide range of initiatives. As a result, the company was once again recognized among the top 3% of franchise brands nationwide this year, earning a place on the list of Korea's "Most Desirable Franchises."
"We would like to sincerely thank our customers for their continued support over the past 10 years, as well as the brewery partners, franchise owners, and employees who have worked alongside us to grow Korea's craft beer industry," said a Daily Beer representative. "Over the next decade, we aim to become a truly global craft beer platform and establish Daily Beer as a brand recognized by customers around the world—one that is so widespread that a neighborhood without a Daily Beer location would feel unfamiliar."