“The Somaek Every Celebrity Was Drinking” – Daily Beer and KHEE Unveil Premium ‘KHEE Somaek’ at Exclusive Launch Party
2026
SportsKyunghyang
Author
생활맥주
Date
2026-07-03 12:31
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9
Daily Beer, Korea’s leading beer platform, and premium distilled soju brand KHEE officially unveiled their high-end canned somaek, “KHEE Somaek,” ahead of its nationwide launch.
On the evening of July 2, one day before the product’s exclusive release at CU convenience stores, the two brands successfully hosted the “KHEE Somaek Launch Preview Party” in Cheongdam-dong, Seoul. The event brought together leading Korean and international celebrities, artists, and cultural figures to celebrate the debut of what the companies describe as a new generation of premium Korean ready-to-drink (RTD) beverages.
The event was designed to showcase “the most authentically Korean, yet sophisticated premium drinking culture.” Guests praised the RTD concept, highlighting the convenience of enjoying a perfectly balanced, bar-quality somaek simply by opening a can in a relaxed and elegant setting.
Attendees particularly applauded the harmony between KHEE’s premium distilled soju, known for its exceptionally clean finish achieved without artificial additives, and Daily Beer’s signature Pale Ale, which contributes vibrant fruit aromas and added depth of flavor.
Many guests commented that the product transformed somaek from its traditional image as a casual mixed drink into a refined, premium beverage. They praised its smooth mouthfeel, refreshing carbonation, and elegant balance, describing it as a sophisticated reinterpretation of one of Korea’s most iconic drinking traditions.
KHEE Somaek is the result of approximately one year of collaboration between brewing specialists from both brands. The development process included hundreds of blind tastings and extensive formulation research. Every element—from can pressure and malt concentration to carbonation levels and the ratio of distilled soju to beer—was carefully optimized to deliver consistently premium flavor in every can.
Reflecting the growing “small luxury” consumption trend, the product is expected to become one of this summer’s standout offerings in Korea’s convenience store RTD market.
Kim Seong-bin, Team Manager at Daily Beer, said, “Beginning July 3, KHEE Somaek will be available exclusively at CU convenience stores nationwide. We hope consumers will enjoy the authentic taste of premium somaek on their way home from work and experience a touch of everyday luxury.”
On the evening of July 2, one day before the product’s exclusive release at CU convenience stores, the two brands successfully hosted the “KHEE Somaek Launch Preview Party” in Cheongdam-dong, Seoul. The event brought together leading Korean and international celebrities, artists, and cultural figures to celebrate the debut of what the companies describe as a new generation of premium Korean ready-to-drink (RTD) beverages.
The event was designed to showcase “the most authentically Korean, yet sophisticated premium drinking culture.” Guests praised the RTD concept, highlighting the convenience of enjoying a perfectly balanced, bar-quality somaek simply by opening a can in a relaxed and elegant setting.
Attendees particularly applauded the harmony between KHEE’s premium distilled soju, known for its exceptionally clean finish achieved without artificial additives, and Daily Beer’s signature Pale Ale, which contributes vibrant fruit aromas and added depth of flavor.
Many guests commented that the product transformed somaek from its traditional image as a casual mixed drink into a refined, premium beverage. They praised its smooth mouthfeel, refreshing carbonation, and elegant balance, describing it as a sophisticated reinterpretation of one of Korea’s most iconic drinking traditions.
KHEE Somaek is the result of approximately one year of collaboration between brewing specialists from both brands. The development process included hundreds of blind tastings and extensive formulation research. Every element—from can pressure and malt concentration to carbonation levels and the ratio of distilled soju to beer—was carefully optimized to deliver consistently premium flavor in every can.
Reflecting the growing “small luxury” consumption trend, the product is expected to become one of this summer’s standout offerings in Korea’s convenience store RTD market.
Kim Seong-bin, Team Manager at Daily Beer, said, “Beginning July 3, KHEE Somaek will be available exclusively at CU convenience stores nationwide. We hope consumers will enjoy the authentic taste of premium somaek on their way home from work and experience a touch of everyday luxury.”