Daily Beer Hosts Fan Gathering Event for ‘Matsuda Beer’

Daily Beer, the company behind Korea’s leading beer platform Daily Beer (brand name: Saenghwal Beer), announced on the 16th that it hosted a special fan gathering at its Samsung Hwimun branch in Gangnam, Seoul, on June 14 to thank customers for the strong support of “Matsuda Beer,” which has gained significant popularity since its launch at CU convenience stores.

According to the company, the event was organized around Matsuda Beer, which has become a customer favorite at CU stores nationwide since its launch in March. Brewed with Koshihikari rice, the Japanese-style lager is known for its clean, crisp, and dry finish. Matsuda Buchang, who participated in the product’s development from the planning stage, attended the event to personally meet fans and express his appreciation for their enthusiastic support.

Rather than following the format of a conventional product presentation, the gathering focused on casual interaction between Matsuda Buchang and attendees. Known through his YouTube channel for his approachable and entertaining communication style, Matsuda shared behind-the-scenes stories about collaborating on the beer’s recipe and the process of developing Matsuda Beer’s signature flavor.

Lee Ja-eun, Head of Marketing at Daily Beer, said, “This gathering was planned as a casual appreciation event for customers who have continued to support Matsuda Beer since its launch at CU convenience stores, giving them an opportunity to meet and interact with Matsuda Buchang in person. Going forward, we will continue introducing differentiated beverage portfolios that combine outstanding brewing expertise with engaging brand stories.”