Daily Beer Celebrates 12th Anniversary with KRW 1.2 Billion Coupon Giveaway
2026
Financial News
Author
생활맥주
Date
2026-05-07 11:45
Views
6
Daily Beer, Korea’s leading beer platform and operator of the Daily Beer brand, announced that it will celebrate its 12th anniversary by launching the “12th Anniversary Potato Project,” giving away potato coupon vouchers worth a total of KRW 1.2 billion to customers.
Beginning on May 8, the company will distribute 120,000 French fry coupons, each valued at KRW 10,000, through May 19. Customers who add Daily Beer’s official KakaoTalk Plus Friend channel will automatically receive a coupon on a first-come, first-served basis. No separate registration form or personal information is required. The coupon can be redeemed once per customer after age verification when ordering food at participating Daily Beer stores.
As with its previous promotional campaigns, Daily Beer will fully cover all costs associated with the anniversary event. This includes not only the value of the French fry coupons but also all advertising and marketing expenses, ensuring that franchise owners incur no additional financial burden while customers receive greater benefits.
According to the company, this approach reflects Daily Beer’s long-standing operating philosophy of having the headquarters take responsibility for promotional and marketing expenses. The anniversary campaign is intended to celebrate the milestone together with both customers and franchise partners while reinforcing the company's commitment to mutual growth.
A Daily Beer representative said, “Reaching our 12th anniversary as a single brand has been possible thanks to our unwavering dedication to beer, the commitment of our franchise partners, and the continued support of our customers. We will continue striving to build a brand that celebrates its 20th and even 30th anniversary together with everyone who has been part of our journey.”
Beginning on May 8, the company will distribute 120,000 French fry coupons, each valued at KRW 10,000, through May 19. Customers who add Daily Beer’s official KakaoTalk Plus Friend channel will automatically receive a coupon on a first-come, first-served basis. No separate registration form or personal information is required. The coupon can be redeemed once per customer after age verification when ordering food at participating Daily Beer stores.
As with its previous promotional campaigns, Daily Beer will fully cover all costs associated with the anniversary event. This includes not only the value of the French fry coupons but also all advertising and marketing expenses, ensuring that franchise owners incur no additional financial burden while customers receive greater benefits.
According to the company, this approach reflects Daily Beer’s long-standing operating philosophy of having the headquarters take responsibility for promotional and marketing expenses. The anniversary campaign is intended to celebrate the milestone together with both customers and franchise partners while reinforcing the company's commitment to mutual growth.
A Daily Beer representative said, “Reaching our 12th anniversary as a single brand has been possible thanks to our unwavering dedication to beer, the commitment of our franchise partners, and the continued support of our customers. We will continue striving to build a brand that celebrates its 20th and even 30th anniversary together with everyone who has been part of our journey.”