Daily Beer Expands the Personalized Beer Market with SOOLEASY, Its Custom Craft Beer Platform
2026
Hankook Economy
Author
생활맥주
Date
2026-04-21 11:25
Views
13
Rising demand for hyper-personalization fuels growth in the custom beer market, from corporate events and wedding favors to fan merchandise
Create a personalized beer label with just one photo and enjoy convenient home delivery
Premium vegan-certified craft beer backed by Daily Beer’s brewing expertise ensures exceptional taste and quality
Expanded product lineup now includes the award-winning “Best of 2026” premium non-alcoholic beer
Daily Beer, Korea’s leading beer platform (CEO Lim Sang-jin), is expanding the personalized alcoholic beverage market through its custom canned beer platform, SOOLEASY.
As the trend of hyper-personalization continues to reshape consumer culture, more people are seeking products that reflect their own identity and personal stories instead of standardized offerings. Responding to this growing demand, SOOLEASY, Daily Beer’s custom beer platform, has strengthened its presence in the market by offering an easy and convenient way to create personalized craft beer.
Breaking away from the traditional custom alcohol market, which often required orders of thousands of cans, SOOLEASY has reduced the minimum order quantity to just 12 cans. Customers can simply upload a photo or add custom text through the website using their smartphones to create a one-of-a-kind beer in as little as one minute. The platform has also streamlined the production process, enabling custom beer orders to be shipped within one day after payment, making it ideal for events and occasions that require a quick turnaround.
Thanks to these innovations, demand for products commonly known as “photo beer” and “face sticker beer” has continued to grow. One of the fastest-growing segments is the wedding favor market, where personalized beer has become a popular premium gift reflecting the small luxury trend. The platform has also gained popularity among global fan communities, with customized beers being used as celebrity support gifts and K-pop fan merchandise. In addition, SOOLEASY is increasingly used for home parties, anniversary gifts, corporate events, VIP gifts, and promotional merchandise, effectively bridging both the B2C and B2B markets.
Beyond serving as novelty merchandise, SOOLEASY also emphasizes premium quality. Built upon Daily Beer’s decade of brewing expertise, the platform offers vegan-certified craft beer produced under strict quality standards. The products have also demonstrated their quality by winning three awards at the 2025 Korea International Beer Award (KIBA), appealing to younger consumers who value sustainability and quality-driven consumption.
SOOLEASY has further expanded its offerings by introducing a premium non-alcoholic beer lineup that recently received the prestigious “Best of 2026” award in the non-alcoholic beer category. While Korean liquor regulations strictly limit online delivery of alcoholic beverages, SOOLEASY’s custom non-alcoholic beers can be delivered directly to customers’ preferred locations—including homes, event venues, and corporate offices—after purchase, offering significantly greater convenience. As a result, the service has attracted a wide range of consumers, including pregnant women, individuals who avoid alcohol, and companies seeking healthier workplace culture initiatives.
A SOOLEASY marketing representative stated, “As more consumers look for products that reflect their own individuality, the trend of custom-made craft beer continues to grow. We will continue leading the hyper-personalization movement in the beverage industry by making it easy for everyone to create premium craft beer that tells their own unique story.”
Customers can create their own personalized canned beer through the official SOOLEASY website, where new members also receive access to a variety of design templates and exclusive benefits.
Create a personalized beer label with just one photo and enjoy convenient home delivery
Premium vegan-certified craft beer backed by Daily Beer’s brewing expertise ensures exceptional taste and quality
Expanded product lineup now includes the award-winning “Best of 2026” premium non-alcoholic beer
Daily Beer, Korea’s leading beer platform (CEO Lim Sang-jin), is expanding the personalized alcoholic beverage market through its custom canned beer platform, SOOLEASY.
As the trend of hyper-personalization continues to reshape consumer culture, more people are seeking products that reflect their own identity and personal stories instead of standardized offerings. Responding to this growing demand, SOOLEASY, Daily Beer’s custom beer platform, has strengthened its presence in the market by offering an easy and convenient way to create personalized craft beer.
Breaking away from the traditional custom alcohol market, which often required orders of thousands of cans, SOOLEASY has reduced the minimum order quantity to just 12 cans. Customers can simply upload a photo or add custom text through the website using their smartphones to create a one-of-a-kind beer in as little as one minute. The platform has also streamlined the production process, enabling custom beer orders to be shipped within one day after payment, making it ideal for events and occasions that require a quick turnaround.
Thanks to these innovations, demand for products commonly known as “photo beer” and “face sticker beer” has continued to grow. One of the fastest-growing segments is the wedding favor market, where personalized beer has become a popular premium gift reflecting the small luxury trend. The platform has also gained popularity among global fan communities, with customized beers being used as celebrity support gifts and K-pop fan merchandise. In addition, SOOLEASY is increasingly used for home parties, anniversary gifts, corporate events, VIP gifts, and promotional merchandise, effectively bridging both the B2C and B2B markets.
Beyond serving as novelty merchandise, SOOLEASY also emphasizes premium quality. Built upon Daily Beer’s decade of brewing expertise, the platform offers vegan-certified craft beer produced under strict quality standards. The products have also demonstrated their quality by winning three awards at the 2025 Korea International Beer Award (KIBA), appealing to younger consumers who value sustainability and quality-driven consumption.
SOOLEASY has further expanded its offerings by introducing a premium non-alcoholic beer lineup that recently received the prestigious “Best of 2026” award in the non-alcoholic beer category. While Korean liquor regulations strictly limit online delivery of alcoholic beverages, SOOLEASY’s custom non-alcoholic beers can be delivered directly to customers’ preferred locations—including homes, event venues, and corporate offices—after purchase, offering significantly greater convenience. As a result, the service has attracted a wide range of consumers, including pregnant women, individuals who avoid alcohol, and companies seeking healthier workplace culture initiatives.
A SOOLEASY marketing representative stated, “As more consumers look for products that reflect their own individuality, the trend of custom-made craft beer continues to grow. We will continue leading the hyper-personalization movement in the beverage industry by making it easy for everyone to create premium craft beer that tells their own unique story.”
Customers can create their own personalized canned beer through the official SOOLEASY website, where new members also receive access to a variety of design templates and exclusive benefits.