Daily Beer Launches Three New Spring Menu Items… Enhancing Affordability and Menu Variety
2026
Hankook Economy
Author
생활맥주
Date
2026-03-31 17:47
Views
13
▶ New menu lineup priced between KRW 8,000 and KRW 13,000, strengthening value-for-money strategy and accessibility
▶ Expanded food selections designed to enhance customer choice and overall dining experience
Korea’s leading craft beer platform Daily Beer (company name: Daily Beer, CEO Lim Sang-jin) announced the launch of three new menu items — Osaka Takoyaki, Crispy Fish Cake Sticks, and Assorted Mini Korean Pancakes — offering both great taste and affordability for the spring season.
The new menu lineup was developed with a focus on providing customers with a lighter and more accessible dining experience as the weather warms and outdoor activities increase. Featuring reasonable prices ranging from KRW 8,000 to KRW 13,000, the new dishes allow customers to enjoy high-quality craft beer pairings without the pressure of high costs.
First, “Osaka Takoyaki” (KRW 12,000) recreates the authentic style of takoyaki from Osaka, Japan. It delivers rich octopus flavor with the perfect texture combination of a crispy exterior and soft interior. Served with a fresh salad that adds a refreshing balance, the dish pairs exceptionally well with crisp and clean lager beers. It is especially recommended with the recently launched Matsuda Beer for an even better pairing experience.
The “Crispy Fish Cake Sticks” (KRW 8,000) are an easy-to-enjoy snack featuring Daily Beer’s unique take on fish cake-based bar food. Made with a high fish-meat content for a deeper savory flavor, the dish combines crispy fried fish cake sticks with chewy fish balls to provide a satisfying texture. Its highly addictive flavor makes it a versatile pairing option that complements a wide range of craft beers.
The “Assorted Mini Korean Pancakes” (KRW 13,000) offer a Korean-style tapas experience, featuring four popular varieties: beef pancake, chive pancake, potato pancake, and kimchi pancake. Served in bite-sized portions, the dish allows customers to enjoy a variety of flavors in a single plate and pairs especially well with Daily Beer’s craft beer sampler, which allows guests to explore different beer styles.
Daily Beer’s ability to maintain high quality while improving price accessibility is supported by its unique brand infrastructure. Over the past 13 years, the company has established a vertically integrated system that directly manages the entire process from product planning and brewing to distribution and sales. This business model has become a key competitive advantage in the Korean craft beer industry. With cumulative sales exceeding 50 million servings, Daily Beer’s expertise and product quality have earned strong recognition from consumers. The company was also recently awarded a Presidential Commendation at the 2025 Korea Franchise Industry Development Merit Awards in recognition of its contribution to the franchise industry.
A Daily Beer representative stated,
“With the arrival of spring and increased outdoor activities, we prepared these new menu items so that customers can enjoy our proven craft beer and food pairings in a lighter and more enjoyable way. As Korea’s leading craft beer brand with 13 years of expertise recognized through the Presidential Commendation, we will continue introducing differentiated menus that make high-quality dining experiences more accessible while maximizing the enjoyment of our customers.”
Meanwhile, Daily Beer currently operates approximately 250 locations nationwide and continues to expand its global presence by introducing Korean craft beer culture to overseas markets, including Singapore, Thailand, the Philippines, and the United States.
▶ Expanded food selections designed to enhance customer choice and overall dining experience
Korea’s leading craft beer platform Daily Beer (company name: Daily Beer, CEO Lim Sang-jin) announced the launch of three new menu items — Osaka Takoyaki, Crispy Fish Cake Sticks, and Assorted Mini Korean Pancakes — offering both great taste and affordability for the spring season.
The new menu lineup was developed with a focus on providing customers with a lighter and more accessible dining experience as the weather warms and outdoor activities increase. Featuring reasonable prices ranging from KRW 8,000 to KRW 13,000, the new dishes allow customers to enjoy high-quality craft beer pairings without the pressure of high costs.
First, “Osaka Takoyaki” (KRW 12,000) recreates the authentic style of takoyaki from Osaka, Japan. It delivers rich octopus flavor with the perfect texture combination of a crispy exterior and soft interior. Served with a fresh salad that adds a refreshing balance, the dish pairs exceptionally well with crisp and clean lager beers. It is especially recommended with the recently launched Matsuda Beer for an even better pairing experience.
The “Crispy Fish Cake Sticks” (KRW 8,000) are an easy-to-enjoy snack featuring Daily Beer’s unique take on fish cake-based bar food. Made with a high fish-meat content for a deeper savory flavor, the dish combines crispy fried fish cake sticks with chewy fish balls to provide a satisfying texture. Its highly addictive flavor makes it a versatile pairing option that complements a wide range of craft beers.
The “Assorted Mini Korean Pancakes” (KRW 13,000) offer a Korean-style tapas experience, featuring four popular varieties: beef pancake, chive pancake, potato pancake, and kimchi pancake. Served in bite-sized portions, the dish allows customers to enjoy a variety of flavors in a single plate and pairs especially well with Daily Beer’s craft beer sampler, which allows guests to explore different beer styles.
Daily Beer’s ability to maintain high quality while improving price accessibility is supported by its unique brand infrastructure. Over the past 13 years, the company has established a vertically integrated system that directly manages the entire process from product planning and brewing to distribution and sales. This business model has become a key competitive advantage in the Korean craft beer industry. With cumulative sales exceeding 50 million servings, Daily Beer’s expertise and product quality have earned strong recognition from consumers. The company was also recently awarded a Presidential Commendation at the 2025 Korea Franchise Industry Development Merit Awards in recognition of its contribution to the franchise industry.
A Daily Beer representative stated,
“With the arrival of spring and increased outdoor activities, we prepared these new menu items so that customers can enjoy our proven craft beer and food pairings in a lighter and more enjoyable way. As Korea’s leading craft beer brand with 13 years of expertise recognized through the Presidential Commendation, we will continue introducing differentiated menus that make high-quality dining experiences more accessible while maximizing the enjoyment of our customers.”
Meanwhile, Daily Beer currently operates approximately 250 locations nationwide and continues to expand its global presence by introducing Korean craft beer culture to overseas markets, including Singapore, Thailand, the Philippines, and the United States.