Daily Beer Successfully Hosts “Meet the Brewer” Event with Brewery 304
2026
Hankook Economy
Author
생활맥주
Date
2026-04-14 17:39
Views
6
Daily Beer, Korea’s leading craft beer platform, announced on the 14th that it successfully hosted its signature event “Meet the Brewer,” once again bringing craft beer enthusiasts closer to the stories behind exceptional brews.
This event featured Brewery 304, a brewery widely recognized in Korea’s craft beer scene for creating some of the industry’s most refined flavor balances. Brewery 304 previously participated in the KCBC CU ultra-fresh beer collaboration project in March. Through its company-operated stores, Daily Beer introduced Brewery 304’s signature beer “PLUTO,” inspired by the mysterious dwarf planet Pluto, in its freshest draft beer format straight from the keg, receiving positive feedback from customers.
In particular, Brewery 304 CEO Min Seong-jun personally visited key Daily Beer locations during the event, sharing the brewery’s philosophy, the story behind its creations, and the craftsmanship involved in producing its beers directly with customers. The event provided an opportunity to share a deeper food and beverage experience centered around craft beer culture.
Daily Beer’s “Meet the Brewer” event is part of its advanced O2O (Online to Offline) synergy strategy. Through collaborations with local breweries and CU convenience stores’ nationwide canned beer distribution network, the company first expands brand awareness before offering customers authentic brand experiences and high-quality draft beer at Daily Beer locations. This strategy strengthens a sustainable cycle connecting breweries, platforms, and consumers rather than limiting collaborations to one-time projects.
The Daily Beer marketing team stated, “We are more than just a franchise; we are a curator and platform that introduces the essence of Korean craft beer.” The team added, “By converting the expanded customer touchpoints created through our collaboration with CU into remarkable culinary experiences at Daily Beer stores, we will continue building a virtuous cycle of mutual growth.”
Meanwhile, Daily Beer, which received the first-ever Presidential Commendation in the beer industry in recognition of its contribution to beer industry development in 2025, is utilizing its nationwide store network to support small but competitive local breweries that lack capital and distribution channels, helping bring their products to a wider audience.
This event featured Brewery 304, a brewery widely recognized in Korea’s craft beer scene for creating some of the industry’s most refined flavor balances. Brewery 304 previously participated in the KCBC CU ultra-fresh beer collaboration project in March. Through its company-operated stores, Daily Beer introduced Brewery 304’s signature beer “PLUTO,” inspired by the mysterious dwarf planet Pluto, in its freshest draft beer format straight from the keg, receiving positive feedback from customers.
In particular, Brewery 304 CEO Min Seong-jun personally visited key Daily Beer locations during the event, sharing the brewery’s philosophy, the story behind its creations, and the craftsmanship involved in producing its beers directly with customers. The event provided an opportunity to share a deeper food and beverage experience centered around craft beer culture.
Daily Beer’s “Meet the Brewer” event is part of its advanced O2O (Online to Offline) synergy strategy. Through collaborations with local breweries and CU convenience stores’ nationwide canned beer distribution network, the company first expands brand awareness before offering customers authentic brand experiences and high-quality draft beer at Daily Beer locations. This strategy strengthens a sustainable cycle connecting breweries, platforms, and consumers rather than limiting collaborations to one-time projects.
The Daily Beer marketing team stated, “We are more than just a franchise; we are a curator and platform that introduces the essence of Korean craft beer.” The team added, “By converting the expanded customer touchpoints created through our collaboration with CU into remarkable culinary experiences at Daily Beer stores, we will continue building a virtuous cycle of mutual growth.”
Meanwhile, Daily Beer, which received the first-ever Presidential Commendation in the beer industry in recognition of its contribution to beer industry development in 2025, is utilizing its nationwide store network to support small but competitive local breweries that lack capital and distribution channels, helping bring their products to a wider audience.