Daily Beer Signs Joint Venture Agreement with Katrina Group to Enter Singapore Market
2023
Edaily
Author
생활맥주
Date
2023-11-03 12:30
Views
12
Daily Beer, the operator of Korea's leading craft beer franchise brand Daily Beer, has signed a joint venture agreement with Singapore-based Katrina Group as part of its overseas expansion strategy.
Through its beer platform business model, Daily Beer connects local breweries across Korea with consumers by developing and distributing a diverse range of craft beers. Since opening its first location in 2014, the company has achieved continuous growth over the past decade and currently operates approximately 250 stores nationwide.
Katrina Group operates various F&B brands as well as residence and hotel businesses in Singapore and Indonesia. Through this joint venture with Daily Beer, Katrina Group plans to expand its F&B business portfolio. The two companies are expected to create strong synergy by combining Daily Beer's 10 years of franchise expertise with Katrina Group's local F&B market experience and strategic capabilities.
"Entering into a joint venture with Katrina Group marks an important milestone in Daily Beer's global expansion," said Sangjin Lim, CEO of Daily Beer. "Katrina Group's strong network and extensive experience will play a significant role in supporting Daily Beer's successful entry into the Singapore market."
Meanwhile, Daily Beer participated in the "2023 Franchise Asia International Franchise Expo" held at the SMX Convention Center in Manila, Philippines, from October 27 to 29. At the event, the company promoted its beer platform business model and plans to continue expanding overseas through master franchise partnerships.
Through its beer platform business model, Daily Beer connects local breweries across Korea with consumers by developing and distributing a diverse range of craft beers. Since opening its first location in 2014, the company has achieved continuous growth over the past decade and currently operates approximately 250 stores nationwide.
Katrina Group operates various F&B brands as well as residence and hotel businesses in Singapore and Indonesia. Through this joint venture with Daily Beer, Katrina Group plans to expand its F&B business portfolio. The two companies are expected to create strong synergy by combining Daily Beer's 10 years of franchise expertise with Katrina Group's local F&B market experience and strategic capabilities.
"Entering into a joint venture with Katrina Group marks an important milestone in Daily Beer's global expansion," said Sangjin Lim, CEO of Daily Beer. "Katrina Group's strong network and extensive experience will play a significant role in supporting Daily Beer's successful entry into the Singapore market."
Meanwhile, Daily Beer participated in the "2023 Franchise Asia International Franchise Expo" held at the SMX Convention Center in Manila, Philippines, from October 27 to 29. At the event, the company promoted its beer platform business model and plans to continue expanding overseas through master franchise partnerships.